Netflix Says New Recommendations Test Doesn’t Mean It Plans to Run Commercials During Shows

Users on Reddit and Twitter complained about new feature rolled out over the weekend

Netflix CEO Reed Hastings
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Some Netflix customers became concerned the company is considering an ad-supported model after it began testing the placement of short promos for other Netflix content in between episodes. But not so fast, bingers: Netflix says the promos are completely skippable and the feature is being tested on a small handful of users.

Over the weekend, a Reddit thread titled “Netflix forced me to watch an unskipable [sic] ad for Better Call Saul” received more than 4,000 upvotes. The promos were also the subject of angry comments on Twitter.

“We conduct hundreds of tests every year so we can better understand what helps members more easily find something great to watch.

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