Just one day after BuzzFeed deleted a post critical of advertiser Dove, editor-in-chief Ben Smith has released a mea culpa apologizing for the site’s actions.
Smith posted the following message to his Twitter account on Friday.
Appreciate the criticism. We just reinstated two posts and I sent this note to staffers. pic.twitter.com/YodxHiQmt2
— Ben Smith (@BuzzFeedBen) April 10, 2015
On Wednesday BuzzFeed published a post by staff writer Arabelle Sicardi that openly criticized Dove’s advertising campaign.
In her article titled “Dove Has Women Walk Through Doors Labeled ‘Beautiful’ Or ‘Average’ In Latest Campaign,” Sicardi wrote:
“You know, maybe those women described themselves as smart, funny, generous, kind, but we’ll never know, because the soap manufacturer wants to tell us how we feel about ourselves.