“The Comedy Central Roast of Bruce Willis” drew 3.2 million total viewers across multiple Viacom platforms Sunday, which makes it more-watched than the roasts of Roseanne Barr (2012), James Franco (2013), Rob Lowe (2016), Bob Saget (2008) and Joan Rivers (2009).
Willis’ basic-cable thrashing did not top the respective audiences for Charlie Sheen (2011), Jeff Foxworthy (2005), Justin Bieber (2015), Pamela Anderson (2005), Larry the Cable Guy (2009), Flavor Flav (2007), William Shatner (2006), David Hasselhoff (2010), Donald Trump (2011) and Denis Leary (2003).
See how each of those did here.
Sunday’s all-in sum, which had the benefit of a simulcast and a re-air, brought in 17 percent more overall audience members than Lowe’s roast, which was the last one Comedy Central did.