Broadway Video is launching a Latino-focused digital studio titled “Mas Mejor,” which will create and distribute content targeted to the Latino population as well as general audiences.
Broadway Video has partnered with NBCUniversal Telemundo Enterprises as well as emerging comedic talent and digital influencers including “SNL” alums Horatio Sanz and Fred Armisen, Vine star David Lopez and Frank Garcia Hejl. Moreover, Broadway Video has partnered with Mexico City production studio What a Bear and Lemon Films’ Billy and Fernando Rovzar to produce short-form comedies.
“We’re excited to work with Telemundo Digital and our other soon-to-be announced distribution partners to provide a platform for the many talented Latino performers and creators here and abroad,” said Britta von Schoeler, President of Broadway Video Enterprises.
“We constantly look for new ways to connect with Hispanic audiences,” Peter Blacker, EVP or Digital Media & Emerging Business and NBCUniversal Telemundo said. “Partnering with Broadway Video on this launch represents our first move into multiplatform comedy and should be very well received by audiences and advertisers alike.”
The programming schedule will be announced in January 2016, which is also when the studio’s content goes live. Weekly short-form premium comedy series and topical videos and editorial programs will be aired, both in Spanish and English.
NBCUniversal will also provide its many digital platforms for the distribution of the content, and they will also be in charge of engaging social media conversations on their multiple social media platforms.
Broadway Video is a global media and entertainment company which creates and distributes content. It was founded by Lorne Michaels in 1979 and the company’s legacy originated with “Saturday Night Live.” Since then, Broadway Video has worked on shows like “The Tonight Show Starring Jimmy Fallon,” “30 Rock” and “Portlandia,” as well as feature films like “Mean Girls.”
“Mas Mejor” will be unveiled at Advertising Week on Tuesday.