Broadcast viewership was boosted by the NFL, MLB and popular drama series in October, with the category growing 7% month-over-month to finish with a total TV usage share of 24% — its largest share since January and the third consecutive month of growth.
The gains were driven by a 29% increase in viewing of drama programs and 10% bump in sports viewership, with the NFL accounting for the top 16 most-watched programs. The Week 7 matchup between the Kansas City Chiefs and the San Francisco 49ers drew October’s largest audience with 27 million viewers on Fox. Outside of football, Game 1 of the World Series on Fox notched 15.2