A slew of highly-watched unscripted reality competition programming transformed Wednesday’s broadcast primetime ratings competition into an impressively heated battle. The night’s main combatants were CBS’ long-running “Big Brother” and NBC’s always popular “America’s Got Talent.”
The former managed to score Wednesday’s highest rating in the advertiser-friendly 18-49 demographic with a 0.8 score. Impressive. However, the latter secured the night’s biggest overall audience with 5.6 million total viewers. Also impressive. Everyone can be a winner in the broadcast battles depending on what each network is after.
Unsurprisingly, CBS earned the best average demo rating with a 0.5 in primetime while NBC boasted the biggest reach with 4.0