French TV festival Series Mania summoned “Succession” character Logan Roy (Brian Cox) back from the dead to compete against “Emily in Paris” boss Sylvie Grateau (Philippine Leroy-Beaulieu) in an advertisement.
In the clip, Leroy-Beaulieu reprises her role of Sylvie, manager of marketing firm Savoir, which now operates out of Lille instead of Paris to match Series Mania’s transition in 2018. Sylvie expresses concerns about pulling off marketing for the client to Series Mania chief Laurence Herszberg’s Emily, who pitches a short film or teaser with international guests and celebrities to promote the festival.
A different actor plays Luc (portrayed by Bruno Gouery in the Netflix show), who stands off the side as the conversation unfolds.