Breitbart News, the once-dominant force in conservative media circles whose former leader Steve Bannon entered Donald Trump’s White House after the election his coverage helped shape, has seen an erosion in its audience as well as its dominance among right-leaning online sites.
Monthly traffic on Breitbart has plummeted nearly 72% from 17.3 million in January 2017, when Trump took office, to 4.9 million in June 2019, according to the data-tracking firm ComScore. And while traffic on most politically oriented news sites has dropped significantly in 2019, the decline has been particularly acute for Breitbart.
As recently as December 2018, when the site had just under 7.2