On Oct. 25, Adidas joined a growing list of companies that have ended their business dealings with Kanye “Ye” West over his antisemitic remarks. With the German sportswear brand out of the picture, Forbes says the rapper-entrepreneur is down $1.5 billion, shrinking his net worth to $400 million. (Ye claimed that he “lost 2 billion dollars in one day” in a Thursday Instagram post.)
However, the fallout from Ye’s tirades in recent weeks – including a threat to go “[def] con 3 ON JEWISH PEOPLE” – began long before Adidas pulled the plug, and shows no sign of slowing down.