After a record-breaking $2.74 billion run over the winter, followed the best DVD sales in years, is there really still latent theatrical demand for “Avatar”?
The film’s commercially savvy maker seems to think so.
Just 19 days after the movie finally wound down its epic $749.8 million domestic run, Fox will release “Avatar: Special Edition” in 3D within 811 theaters in the U.S. and Canada.
Two other films debut wide this weekend: Sony's PG-13-rated ensemble caper movie “Takers,” which stars Idris Elba, Chris Brown, Matt Dillon, Hayden Christensen, T.I., Paul Walker and Zoe Saldana; and Lionsgate's low-budget horror film “The Last Exorcism,” produced by Eli Roth.