Disney+ will begin cracking down on password-sharing in 2024 in an effort to drive monetization, Disney CEO Bob Iger said on the company’s third-quarter earnings call on Wednesday.
“We are actively exploring ways to address account sharing and the best options for paying subscribers to share their accounts with friends and family,” he said. “Later this year, we will begin to update our subscriber agreements with additional terms and our sharing policies. And we will roll out tactics to drive monetization sometime in 2024.”
The move comes after Netflix’s password-sharing cracking resulted in a surge in paid subscribers this year.