Bob Iger Explains Why Disney Didn’t Buy Twitter in 2015: ‘It Would’ve Been Irresponsible’

“It would come with so many other challenges and complexities that as a manager of a great global brand I was not prepared to take on,” the former Disney CEO said

Bob Iger
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Former Disney CEO and chairman Bob Iger explained Wednesday why the company didn’t buy Twitter in 2015, noting that an acquisition at the time “would’ve been irresponsible.”

Iger and Disney were nearing an acquisition of the social media platform and had even weighed how managing bots and other hate speech would affect the economics of buying it. But the executive ultimately got cold feet upon realizing it could do “more harm than good.”

“We’re in the business of manufacturing fun at Disney, of doing nothing but good, even though there are others today that criticize Disney for the opposite, which is wrong.

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