Bob Greenblatt on Potential JJ Abrams Deal: ‘We Hope to Keep Him in the Family’

WarnerMedia entertainment CEO also talks Peak TV at Cannes Lions panel

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WarnerMedia Entertainment CEO Bob Greenblatt is hopeful the company can stick the landing on the reported $500 million deal to keep J.J. Abrams in the fold.

“We hope to keep him in the family,” Greenblatt said Tuesday during a panel with “Big Little Lies” star Laura Dern at the Cannes Lions Festival of Creativity.

Abrams is closing in a $500 million overall deal with WarnerMedia that will give the media powerhouse a first look at any film, TV show, video games, consumer products and streaming content from Abrams’ Bad Robot outfit, the New York Times reported on Monday.

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