Financier Bill Pohlad and independent film veteran Bob Berney pulled the curtain back on their new distribution company, called Apparition, on Thursday, and announced an output deal with Sony Pictures for ancillary rights.
The company has been working behind the scenes for months, and has already acquired two films for distribution, "The Tree of Life," written and directed by Terrence Malick, starring Brad Pitt and Sean Penn, and Jane Campion’s critically acclaimed "Bright Star."
“Bill and I are creating a company where the art of filmmaking is truly a priority,” said Berney in a prepared statement. “The birth of a new company that works in concert with artists while employing creative marketing strategies is a winning combination and is the essence of Apparition.”