Blockbusters May Rescue Ailing 2009 DVD Sales

With more big summer titles on the way in the fourth quarter, industry looks to pull out of its tailspin.

“This time last year, we were all pretty depressed. We wouldn’t have shown up here,” quipped Sony Pictures Home Entertainment president David Bishop, expressing the mood of his industry at Tuesday’s “Blu-Con 2.0” trade event at the Beverly Hilton.

Indeed, after watching the DVD market precipitously fall 10 percent since it peaked in 2004, cratering a disastrous 6 percent last year to $22.4 billion, Bishop, along with the three other home entertainment presidents being questioned by Merrill Lynch senior media analyst Jessica Reif Cohen on a morning panel, appeared almost giddy.

“The terrific success of ‘Transformers: Revenge of the Fallen’ is very encouraging,” noted Craig Kornblau, president of Universal Studios Home Entertainment.

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