In a continuing quest to expand on its scary franchises and fill the demand for “year-round horror,” Lionsgate plans to open a “Blair Witch”-themed escape attraction sometime this summer, project representatives told TheWrap.
Although a specific date has not been chosen, Escape Blair Witch will mostly likely open in July, says Jason Egan, creator of the new multimillion-dollar, multimedia attraction, as well as Lionsgate’s movie theme Saw Escape attraction in Vegas.
Escape Blair Witch is set in a re-creation of a dilapidated 100-year-old house in an eerie backwoods, complete with requisite woodsy smells (though really only a few minutes drive off the Vegas Strip).