BitTorrent has a message for Hollywood — we come in peace.
The open-source technology that is used to share large files has become synonymous in the entertainment industry with piracy. That's a perception the San Francisco-based company is working hard to change.
"There's been a misrepresentation in the media for a decade, and we know we need to rehabilitate our brand image," Matt Mason, BitTorrent's vice president of marketing, said. "One way of looking at piracy is not, 'Oh this isn’t our problem,' it's, 'This is a problem in the world and we can be part of the solution.'"
Mason notes that BitTorrent is not in the business of providing pirated content, nor has the company endorsed copyright infringement.