“Bros” writer and star Billy Eichner brought back his popular comedic segment “Billy on the Street” with special guest Paul Rudd as a promotional video to round up crowds of straight people and convince them to go see his movie, hitting theaters starting Sept. 30.
The first pair of men the comedian and actor approach react positively to unexpectedly seeing Rudd, but when Eichner informs them that “there’s a lot of gay sex in” his movie and one of the men says “whoa,” the two hosts swiftly move along.
Later, Eichner tells another stranger on the street, “Sir, Paul Rudd demands that you see ‘Bros,’” and the man is a little too game.