Comedian Billy Eichner, his fans and famous friends noticed that Burger King’s newest commercial looks a lot like Eichner’s web series “Billy on the Street,” and they’ve all taken to Twitter to call the fast food giant out for “stealing” his routine.
“Thanks for stealing my act for your new commercial,” Eichner tweeted on Sunday after the spot (above) aired during Sunday Night Football. “Except it’s not as funny and everyone knows you stole it. GET YOUR OWN IDEAS.”
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The 16-second commercial advertising Burger King’s new chicken nugget deal features a brunette man asking two teens on the street how much they think 10 nuggets cost, and then getting very excited to reveal they’re only $1.49.
Eichner, who also stars on NBC’s “Parks and Recreation,” got support from hundreds of fans retweeting his angry messages to the fast food chain, while Seth Rogen, Judd Apatow and “Hairspray” director Adam Shankman.
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Yo @BurgerKing, stop stealing from the hilarious @billyeichner and stick to what you’re good at: giving me diarrhea.
— Seth Rogen (@Sethrogen) October 13, 2014
“@billyeichner: Thank You @BuzzFeed!!! http://t.co/G9ibHKbeIi” they already ripped off McDonald’s- what do you expect? Thieves!
— Judd Apatow (@JuddApatow) October 13, 2014
Dear @burgerking, if @billyeichner stalked ppl in the street in a giant weird plastic head & royal robes selling his meat,YOU’d be SO PISSED
— Adam Shankman (@adammshankman) October 13, 2014
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While Burger King is getting trashed on Twitter for the not-so-clever marketing campaign, competitor McDonald’s took advantage of the opportunity to get some free social media PR.
@billyeichner Can’t wait to see you! Oh, and bring Elena!
— McDonald’s (@McDonalds) October 13, 2014
Here are all of Eichner’s tweets on the matter:
Hey @BurgerKing-thanks for stealing my act for ur new commercial!! Except its not as funny & everyone knows u stole it. GET YOUR OWN IDEAS.
— billy eichner (@billyeichner) October 13, 2014
Oh and @BurgerKing once you’re done stealing my comedy please stop making people morbidly obese!!! Thanks so much!!! — billy eichner (@billyeichner) October 13, 2014
Please tweet @BurgerKing & tell them to stop stealing from #BillyOntheStreet. Then I’m going over there & I’m gonna FLAME BROIL HIS DICK. — billy eichner (@billyeichner) October 13, 2014
So far 14 people have died in the Billy on the Street vs Burger King War of 2014! This must end soon!!!
— billy eichner (@billyeichner) October 13, 2014
RT @ISIS Burger King is our favorite place! We love eating there and so should you!
— billy eichner (@billyeichner) October 13, 2014
The truth is the only burgers I’ve ever liked are BOB’S BURGERS. Thank you and good night.
— billy eichner (@billyeichner) October 13, 2014