The 2019 Billboard Music Awards settled for a new record-low rating in the key adults 18-49 demo, but it still dominated Wednesday primetime. Plus, the NBC special actually grew in viewers vs. last year’s show, which aired on a Sunday.
Last night, the BBMAs put up a 2.1 rating and 7.96 million viewers compared to last year’s telecast, which averaged a 2.4 rating in the key demo and 7.88 million viewers. So the 2019 edition is down 12.5 percent in the 18-49 range compared to last year, but up 1 percent in the overall-eyeball count.
It should be noted the 2018 show aired live coast to coast and was able to add in viewers via an encore airing on the West Coast.