NBC’s first crack at the Billboard Music Awards saw a decline from last year, when the broadcast special aired on ABC.
Still, NBC easily finished No. 1 among adults 18-49 on Sunday. CBS averaged the largest overall audience last night, airing its season finales for “NCIS: Los Angeles” and “Madam Secretary.”
In early Nielsen numbers last night’s BBMAs posted a 2.1 rating/8 share in the key 18-49 demographic and 7 million total viewers, compared to 2017’s 2.3 and 7.7 million viewers.
According to timezone-adjusted data that was available later Monday, this year’s show hit a 2.4 rating in the 18-49 range and 7.9