The Biden-Harris campaign is increasing efforts to attract Latino voters in a new marketing push during the upcoming Copa América fútbol tournament.
One of the largest men’s soccer tournaments in the world, Copa América is being held in the United States starting Thursday and run through July 15.
In a seven-figure advertising push, the Biden campaign has commissioned new English and Spanish language advertisements to target Latinos tuning into the tournament.
The new ad titled “Gooaalll!” attempts to contrast life during a Trumpian America with the past four years of Biden, specifically alluding to fútbol referencing empty stadiums during the pandemic.