Ben Silverman’s New Company Lines Up Some Talent for Ad Projects

Electus inks Arnett, Bateman, Seacrest, distribution deal with Yahoo

Ben Silverman’s newly-formed Electus has a few newly-formed partnerships.

The company, a joint venture owned by Barry Diller’s IAC Corp., announced on Friday it is teaming with actors Will Arnett and Jason Bateman to develop Electus’ sponsor-driven digital projects through the pair’s new production company, called DumbDumb.

With production help from Electus and IAC-owned CollegeHumor.com, Arnett and Bateman will work with advertisers to create digital commercials – as well as short- and long-form programs — for distribution across multiple media platforms, including television and film.

In addition to the digital partnership, Electus will also have a first-look deal and retain international distribution rights on all of DumbDumb’s content.

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