His Ratings Fizzling, Has Glenn Beck Lost His Mojo?

Controversial Fox News host is down 35% this year after nine consecutive months of declines in viewers. Will the slide shiv Brand Beck?

Is Glenn Beck losing his mojo?

The controversial talking head still has the highest rated show on cable news at 5 p.m., but some cracks are beginning to show in Beck’s Fox News funhouse mirror — caused by a combination of factors, including a post-election hangover, a cyclical shift to harder news and his absurd views (even for conservatives) on Egypt — which could reflect badly on the once-impenetrable Beck Brand.

Beck’s television ratings have been fizzling for some time now.

In January, his FNC show averaged 1.76 million total viewers during the 5 p.m. hour, according to Nielsen estimates – down 39 percent compared to January 2010.

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