Balenciaga has filed a $25 million lawsuit against the production company, North Six, and set designer, Nicholas Des Jardins responsible for an ad campaign that featured an “unsettling document” about child pornography that is drawing accusations of child sexualization.
On Friday, the luxury fashion house submitted a legal summons to the Supreme Court of the State of New York naming Des Jardins, his company of the same name and North Six Inc. as defendants.
The brand seeks redress for “extensive damages” to its reputation caused by the Spring 2023 campaign. After the photos went viral, Balenciaga removed the images and issued an apology via Instagram.