AwesomenessTV is on a quest to be everywhere your kids are. The multi-platform media company will partner with Kohl’s to promote a limited-edition junior fashion line that will launch in September.
The inspiration for the line comes from original scripted YouTube series “Life’s S.o.Rad,” featuring top teen influencers, which will debut on AwesomenessTV on September 19. Each episode will engage viewers in an authentic social conversation using #sorad on Twitter and Instagram to drive social media in relation to the new line. Each of the series’ seasons will feature a different pair of influencers and storylines.
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AwesomnessTV founder and CEO Brian Robbins recently sold the company to DreamWorks Animation (DWA) for $33 million.