With a global box office take of $640 million for "The Avengers" opening weekend, that $4 billion that Disney spent back in 2009 to acquire Marvel Entertainment doesn't seem like all that much.
The star-studded Marvel blockbuster pulled off the biggest box office opening in U.S. history this weekend, a welcome piece of good news for a studio that has been stumbling from one misstep to another.
Also read: 'The Avengers' $220.3M Debut Weekend Destroys Box-Office Record
"The Avengers," which has taken in more than a half-billion dollars in just 12 days, sets the stage for Disney to change the tone of the conversation about its movie strategy.