Daniel Quinaud is a senior data analyst at Parrot Analytics, a WrapPRO partner. For more from Parrot Analytics, visit their website. For more from WrapPRO’s partners, visit the Data and Analysis Hub.
Experience:
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How Peacock Is Turning Sports Sign-Ups into Long-Term Subscribers | Chart
The combination of reality TV and NBC classics are proving a potent combination for retention
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Available to WrapPRO members
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From ‘NCIS’ to ‘Avatar,’ How Licensed Content Is Netflix’s Secret Weapon for Low Churn | Chart
As of September, licensed titles account for nearly half of the demand for Netflix’s TV catalog
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Available to WrapPRO members
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K-Dramas and Spanish Soaps Lead the Rise of Foreign-Language Content in the US | Chart
The audience for Korean TV shows skews overwhelmingly female, while Spanish-language shows attract a more balanced demographic
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Available to WrapPRO members
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Australian Reality TV Is on the Rise: How Down Under Shows Are Winning Over U.S. Viewers | Chart
Reality shows from Australia have a higher demand share than any other major country in the U.S. market
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Available to WrapPRO members
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Just How Important Is ‘Yellowstone’ for Peacock’s Subscriber Growth? | Chart
The Paramount-owned property still lives on Peacock, while the rest of Taylor Sheridan’s TV universe streams on Paramount+
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Demand for Hulu’s Exclusive Content Is at an All-Time High, While Churn Is at an All-Time Low | Charts
Exclusive FX series like “The Bear” and “Shogun” have helped drive subscriber engagement
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TV Audiences Are Watching Less Drama, More Fantasy | Chart
Reality TV is also on the rise, while comedy declines
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Emmy Winner Anna Sawai Wasn’t the Most In-Demand Nominee in Her Category — But She Scored Huge in Another Metric | Chart
“The Morning Show” star Jennifer Aniston led in demand
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Anime’s Growing Influence: How Netflix and Hulu Are Reaching a Key Audience | Chart
Anime accounts for nearly 12% of the demand for Hulu’s TV catalog
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Available to WrapPRO members
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In the Streaming Gold Rush, Westerns Are Hidden Treasure | Chart
While the Drama genre is reaching streaming saturation, Westerns, Sci-Fi and Horror offer opportunity
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Available to WrapPRO members
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Gen Z’s Film Favorites: Which Movies Are Winning Over Young Viewers? | Chart
Franchise films — especially animated ones — are a hit with the influential audience
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Disney’s Streaming Dilemma: Star Wars and Marvel’s Diminishing Demand on Disney+ | Chart
Despite the drop, the franchises together still represent a significant 22% of all demand with just 12% of the catalog
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Available to WrapPRO members
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Gen Z’s TV Favorites: Which Shows Are Winning Over Young Viewers? | Chart
Animation has big Gen Z appeal, while some major mainstay franchises miss the mark
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WrapPRO
Available to WrapPRO members
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How Broadcast TV Hits Are Helping Netflix Stay Ahead in the Streaming Wars | Charts
Demand share for broadcast shows on Netflix is almost five times higher than their supply share
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Moviegoer Tastes Grew More Diverse, Pivoted Away From Blockbusters After the Pandemic | Charts
Demand share for the most popular movies has evolved
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Movies
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