Twitter exploded Wednesday with the news that Zach Braff, former "Scrubs" star and emo "Garden State" director, had launched a Kickstarter campaign to fund his next movie in the wake of Kristen Bell and Rob Thomas' successful "Veronica Mars" campaign on the same crowdfunding platform.
By mid-afternoon, Braff was half-way to his $2 million goal. But passions were running high against the campaign on social media, with a sizable contingent questioning whether wealthy celebrities should use a platform favored by those without similar financial access.
Filmmaker Tony Rocha implored people not to give Braff money for his project.