With Q3 results pretty mixed across the tech sector, analysts are expecting more deceleration in revenue growth and uncertainty heading into the new year.
While some of the major players are starting to feel the impact of Apple’s ad tracking changes implemented earlier this year, others are preparing for massive supply chain disruptions that may worsen over the holiday season. Even the social media players could face disruptions from the squeezed supply chain, as businesses may slow down their ad spending as a result of a shortage of product.
“The global supply disruptions and the escalating costs have created a lot of earnings uncertainty in the final quarter of the year,” Haris Anwar, senior analyst at Investing.com,