Apple is pivoting its strategy for Apple TV+ by acquiring older movies and TV shows for the streaming service to build up a library beyond its originals.
According to Bloomberg, Apple’s streaming execs have been in talks with studios to license older titles for Apple TV+ and have already purchased some films and series, none of which are considered “huge franchises or blockbusters.”
Representatives for Apple TV+ did not immediately respond to TheWrap’s request for comment.
Apple TV+ launched last November with eight original series, including the Jennifer Aniston-Reese Witherspoon drama “The Morning Show” and one documentary film. Apple had promoted the streaming service, which costs subscribers $4.99