While no one outside of Apple’s teams know exactly how many subscribers Apple TV+ has, there’s proof of sustainable and growing demand for the platform’s original programming across a wide breadth of genres. And when one looks at the ratio of success for programming, Apple is outperforming many of its more established competitors.
While Apple TV+ has a fraction of the content available on Netflix, it has a stronger hit rate on average, according to Parrot Analytics‘ data, which takes into account consumer research, streaming, downloads and social media, among other engagement.
According to the Parrot data of online demand for content, Apple TV+ has a higher ratio of its original shows in the outstanding and good category than in the average or below average category compared to the ratio for Netflix originals — and is about on par with HBO Max (not including HBO).
