Disney, Warner Bros., Paramount and Sony have joined other major X advertisers in choosing not to advertise on the social media platform. Earlier Friday, Lionsgate Entertainment Corp. announced it was pausing all of its advertising on the Elon Musk-owned X, effective immediately, citing Elon Musk’s “recent antisemitic tweets.” The decision comes just one day after IBM suspended ads on the social media platform, with Apple also reportedly suspending X advertising Friday, according to Axios.
Musk has faced intense backlash for promoting and agreeing with a post on X (formerly Twitter), which glorified an antisemitic conspiracy theory. The White House condemned the post earlier Friday, calling it “unacceptable to repeat the hideous lie behind the most fatal act of Antisemitism in American history at any time.”