Apple launched its new streaming music service, Apple Music, at the company’s Worldwide Developers Conference in San Francisco on Monday.
CEO Tim Cook joined Beats co-founder Jimmy Iovine on stage to unveil the tech giant’s anticipated competitor to services like Spotify, Rdio and Pandora, a move TheWrap first reported on last week. The service will launch on June 30 and cost $9.99 per month.
“In 2015, music is a fragmented mess,” Iovine said during the presentation. “If you want to follow artists, there’s more confusion for that. Can we build a bigger and better ecosystem, with the elegance and simplicity that only Apple can do? I’m going to introduce you to Apple Music.”