You know what’s cool? A billion dollars. Theater stocks jumped when Amazon pledged to spend that amount on movies destined for the big screen last year. Now Apple reportedly plans to take a similar chunk of its multibillion-dollar content budget and allocate it to theatrical releases.
Netflix alone, still steadfast in its commitment to treating theatrical as a sop to throw at feisty actors or fussy awards-show rulemakers, risks losing out on high-level talent and top-tier cultural impact — as well as the financial rewards from a film that moves the needle on streaming.
Two years after “Godzilla vs.