Anime has become one of the most popular genres in American TV, attracting a dedicated and engaged fanbase. Streaming platforms find this genre particularly appealing, as many subscription video-on-demand (SVOD) services tend to have an audience that skews female. In contrast, anime overwhelmingly attracts a younger, male audience.
According to Parrot Analytics Audience Solutions, among the major SVOD platforms in the U.S., only Crunchyroll and Hidive, both specializing in anime, boast a predominantly male viewership. These platforms also have the highest percentage of audiences under 30.
Recognizing this demographic opportunity, some streaming platforms have started investing in both licensing Japanese anime and producing their own titles.