Amy Powell has been named president of Insurge Pictures and Paramount Digital Entertainment.
She adds those titles to her current post as president of Insurge Pictures and executive VP of interactive marketing, where she helped oversee innovative social media campaigns for projects including "Paranormal Activity" and "Justin Bieber: Never Say Never."
The move comes as Paramount has merged its home entertainment, licensing and digital operations in an effort to cut costs.
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Powell takes over the top digital post from Tom Lesinski, who left when his division was folded into home entertainment.