Simon Fuller, who created "American Idol," has formed a new partnership with Chris Blackwell, the founder of Island Records.
The joint venture — named Blackwell Fuller, Inc. — will work with artists to develop the connection between artists to their fans.
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“In the rush to create new media platforms in this incredibly explosive digital age, the business community generally relegates artists to the role of a mere spectator, often at their own expense,” said Fuller.
“We believe we have a unique opportunity to create new-media partnerships directly with the creators themselves and build a new model that will define the path for artists and creators for the new digital age," he said.