AMC Theatres on Wednesday announced a new loyalty program clearly targeted at subscription series MoviePass, offering up to 12 movies per month for a $19.95 fee.
AMC Stubs A-List, which is set to launch this Tuesday, will allow users to attend movies up to three times per week at any of the company’s 650 theaters in North America. (The chain sets a week from Friday to Thursday.)
“We believe that our current and future loyal guests will be interested in this type of program, as AMC Stubs A-List rewards guests with something that no one else offers: the very best of AMC, including IMAX, Dolby Cinema and RealD 3D up to 3 times per week, for one simple, sustainable price,” AMC Theatres CEO Adam Aron said in a statement.