AMC Networks has set a price for its ad-supported streaming tier for its AMC+ platform.
The offering, which costs $4.99 per month, includes a light ad load of less then five minutes per hour and the same series and film titles as AMC+’s $8.99 per month ad-free option, including “The Walking Dead: Daryl Dixon,” “Fear the Walking Dead,” “Dark Winds,” and Anne Rice’s “Interview with the Vampire” and “Mayfair Witches.”
Ad-supported subscribers will also have access to Shudder, Sundance Now and IFC Films Unlimited, as well as the AMC, BBC America, IFC and Sundance TV linear networks.
“This ad-supported version of AMC+ gives consumers more flexibility while bringing ads to the only piece of our distribution ecosystem that wasn’t already ad-supported,” AMC Networks’ chief commercial officer Kim Kelleher said in a statement. “Now, with our linear networks, strong and growing presence on CTV and FAST platforms and ad-supported AMC+, our advertising partners can fully leverage the reach and appeal of our high-quality shows and connect with viewers wherever and however they choose to watch.”
AMC Networks will offer advertisers a variety of ways to reach consumers, including interactive ad units, squeeze-back screens during “Next On” promos, shoppable ads, overlays, ad-break trivia, inserted integrations, episodic takeovers and more. According to the company, dozens of advertisers are already on board.
Ad-supported AMC+ is expected to expand to third-party platforms and channel providers in the coming weeks.
AMC Networks is the latest to get into the ad-supported streaming game, following similar moves by Netflix and Disney+.
As of the end of the second quarter, AMC Networks reported a total of 11 million streaming subscribers.
Shares of AMC Networks, which are down 28.9% year to date, ended Thursday’s trading session up 1.7%, trading at $11.30 apiece.
