Television advertising measurement firm iSpot.tv has acquired 605, the audience measurement and data analytics company founded by AMC Networks CEO Kristin Dolan.
“iSpot has built a large and loyal customer base, particularly with large brand advertisers, and is a pioneer in the measurement space,” Dolan said in a statement. “I can’t wait to see the things this powerful combination of technology and talent can achieve and bring to a growing array of clients and partners under iSpot’s leadership.”
iSpot said the deal would bolster its “measurement solutions for video and TV advertising effectiveness — especially in the areas of business outcome attribution, advanced audience measurement, media planning and data science managed services.”