Amazon Prime Video Sued for Misleading Subscribers With New Ad Tier

The class action lawsuit filed Friday cites breach of contract and state consumer protection law violations

Prime Video logo
Prime Video logo (Photo Credit: Amazon)

Prime Video subscribers are pushing back against the Amazon-owned streamer, arguing that they have been misled following its recent move to charge an extra fee in order to watch content on the platform without ads.

On Jan. 29, Prime Video rolled out its ad-supported tier as the default for all subscribers, with those who want an ad-free experience being charged an additional $2.99 per month. Currently, Amazon Prime, which includes Prime Video, costs $14.99 per month or $139 a year. A membership that only includes Prime Video and none of the company’s shipping benefits costs $8.99 a month.

A class-action lawsuit filed in California on Friday claims that the service’s move is “unfair,” “deceptive” and “unlawful,” accusing it of committing breach of contract and violating consumer protection laws in the state for consumers who saw their subscription terms change due to the pivot.

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