Amazon Prime Video is becoming more popular with American audiences. In the third quarter of 2022, Prime Video accrued the second-highest U.S. demand share among SVOD (streaming video on demand) platforms for original series at 9.3%, behind just Netflix, according to Parrot Analytics‘ data, which takes into account consumer research, streaming, downloads and social media, among other engagement.
Importantly, Prime Video has seen that number rise by 0.4 percentage points since the third quarter of 2021. Among the the top SVOD platforms, only HBO Max enjoyed higher demand growth in that period.
Prime Video’s biggest hope for the second half of 2022 is “The Lord of the Rings: The Rings of Power,” allegedly the most expensive TV show ever produced.