Prime Video is reportedly planning to launch an ad-supported tier as Amazon looks to bring in additional revenue from its entertainment programming.
Sources told the Wall Street Journal that the tech giant’s discussions are in the early stages and have been ongoing over the past several weeks. The report notes Amazon is “discussing various ways” to roll out ads on the streamer and planning for “short” ad breaks. One option reportedly under consideration is bringing more advertising to existing Prime subscribers and giving them the option to pay more for an ad-free alternative as well as other features.
Prime Video is currently included with Prime membership for $14.99