Amazon is shifting the day, time and venue for its return to the 2025 Upfronts, with the tech giant set to hold its presentation for advertisers on Monday, May 12, at 6:30 p.m. ET at The Beacon Theater in New York.
In its inaugural year, Prime Video held its 2024 presentation on May 14 at Pier 36. The company would end up securing over $1.8 billion in advertiser commitments following the event.
Amazon, which now has a monthly ad-supported audience of over 275 million in the U.S. alone, will use the event to woo ad buyers to its “vast entertainment universe,” which includes Amazon MGM Studios, Prime Video, Twitch, Wondery, Fire TV Channels, IMDb, Amazon Live and Amazon Music.