Amazon’s inaugural upfront presentation established the streamer amongst the ranks of its competitors as Prime Video brought out formidable star power and lucrative new TV and film orders on Tuesday morning.
As advertisers and press gathered in New York City’s Pier 36, they were greeted by flashy themed installations — including those centered around Twitch and Prime Video releases “Road House,” “Fallout,” “The Summer I Turned Pretty” and the upcoming “Beast Games” — as well as a performance from Alicia Keys, who kicked off the day by singing “Empire State of Mind.”
The streamer took note from networks’ traditionally star-studded presentations to welcome “Road House” star Jake Gyllenhaal, who revealed plans for a “Road House” sequel; Hannah Waddingham and Octavia Spencer, who teased their still untitled action-adventure series; Patton Oswalt, who will host upcoming game show “The 1% Club;” and Reese Witherspoon and Will Ferrell, who unveiled a first look at their R-rated romcom, “You’re Cordially Invited.”