Amazon’s Prime Video Ad Tier Helps Boost Q1 Ad Revenue By 24% to $11.8 Billion

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The Big Tech company, which launched the ad tier in January, also saw an 11% jump in overall subscription revenue

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The launch of Prime Video’s ad-supported tier in January helped boost Amazon’s overall advertising services revenue for the first quarter of 2024 by 24% to $11.8 billion.

Meanwhile, subscription services revenue, which includes annual and monthly fees associated with Amazon Prime memberships, as well as digital video, audiobook, digital music, e-book, and other non-AWS subscription services, climbed 11% year over year to $10.7 billion.

Other revenue, which includes sales related to various other offerings, such as certain licensing and distribution of video content, health care services, shipping services and co-branded credit card agreements, grew 23% year over year to $1.26

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