Amazon TV Head Confident in Studio’s ‘Big Swings’ on Globally Focused, Original Content

Vernon Sanders says shows like “Citadel” and “Jack Ryan” are “delivering on the strategy we need to deliver for the service”

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John Krasinski in "Jack Ryan." (Attila Szvaczek/Prime Video)

Amazon Studios television head Vernon Sanders is feeling confident about the tech giant’s investment in original, globally-focused franchise content following its big showing in this year’s Emmy nominations.

“When we have content that really engages and causes people to sign up for the service all around the world, and when that content actually delivers on all the creative ambition that we want, that’s when we’re actually ticking off all the boxes,” Sanders told TheWrap. “So whether it’s ‘Jack Ryan’ or ‘Citadel’ or ‘Rings of Power,’ ‘Mr. and Mrs Smith,’ that’s coming up, ‘Fallout,’ that’s coming up, the reason why you see us taking those big swings and the company being fully behind them is because candidly, they’re delivering on the strategy we need to deliver for the service.”

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