On the first day of CinemaCon as theatrical exhibitors descend upon Las Vegas for the annual event, Alamo Drafthouse Cinema is kicking off the week with a promotion announcement: Chief experience officer Michael Kustermann will now serve as president of the Austin-based chain.
As president, Kustermann “will take a larger role in supporting the organization to evolve and execute the strategic vision, accelerate key initiatives and further Alamo Drafthouse’s commitment to culture and engagement with their teammates,” the company said. Kustermann will continue to report to CEO Shelli Taylor and oversee the Strategy, Marketing & Creative, Product & Digital, and Development Teams.