How Hollywood’s Guilds Are Preparing for the Dangers – and Benefits – of AI

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“We believe that if done right, AI can expand opportunities rather than take them away,” SAG-AFTRA’s executive director tells TheWrap


This is Part Two of a series about AI and its impact on Hollywood. Keep reading WrapPRO for upcoming stories on AI and screenwriting, acting, production and the news media. Level up your entertainment career and subscribe!

As artificial intelligence reshapes Hollywood’s creative processes in the coming years, the course that such nascent technology takes will be shaped by the industry’s labor guilds, some of which are already taking measures to ensure that their members don’t find themselves being exploited in a future where entire performances and possibly even scripts are crafted for billions to watch worldwide without any direct human input.

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